An Official Publication to Raise Exhibiting Exposure
Asia Pacific continues to lead the global surface finishing market with sustained high growth, with China remaining the dominant force driving regional expansion. According to recent studies, growth is propelled by rapid urbanization and industrialization, rising infrastructure investments, surging demands for high-performance surface finishing in advanced industries such as automotive (particularly new energy vehicles), electronics and aerospace, and increasing requirements for eco-friendly technologies to meet environmental regulations.
First published in 1990 and fully transitioned to digital edition in 2023, Surface Finishing Journal (SFJ) continues to be widely circulated across Asia Pacific and key end-user industries. As the only Official Publication of SFCHINA, SFJ provides advertisers with a bilingual marketing platform to seize opportunities in the fast-growing market.
3 Key Advertising Advantages
Omnichannel Promotion Strategy
As SFCHINA's only Official Publication, SFJ integrates digital ads and exhibition traffic-driving tools into a holistic omnichannel strategy. Advertisers can boost brand awareness and extend influences across both onsite, online and offline audiences.
International Editorial Team
SFJ's Editorial Team closely follows industry trends and highlights market hot spots. Advertisers can align their messages with editorial contents, leveraging content marketing to effectively connect with potential customers.
Dual "Digital + Exhibition" Platform
Each SFJ digital issue reaches 12,000+ subscribers, complemented by a special Exhibition Directory to be distributed onsite exclusively at SFCHINA. Advertisers can maximize brand exposure and efficiently engage target audiences with optimized budgets.
CIRCULATION
Surface Finishing Journal (SFJ) is published by Sinostar-ITE International Limited, with its registered office at 2101-2, 21/F., Jubilee Centre, 42-46 Gloucester Road, Wan Chai, Hong Kong. SFJ is published in 3 issues a year, in March, June, September and November.
ISSN of SFJ: 1682-4644





